As the global marketplace becomes increasingly accessible, more and more companies are expanding across borders. Both small and large businesses are trying to tap into new markets. However, not all are successful, which is frequently the result of cultural barriers. But the massive advantages that come with cultural diversity means that it makes sense to […]
Customer relationship management is key if you want your business to grow and thrive, as it forges strong customer bonds and loyalty. Building relationships with your customers is the best way to find out what they need, gain repeat purchases, as well as get valuable referrals. B2B purchases are definitely more researched and less emotionally […]
Remember when the EU introduced new General Data Protection Regulations (GDPR)? Some may see it as having a negative effect on their business, but all is not what it seems. GDPR turned out to be a fantastic way to improve strategic efficiency, increase conversions and even improve customer loyalty. Here are some of the ways […]
Find out why your marketing efforts are not as effective as they could be, and discover 8 changes you can make that will help you target your audience better! Marketing mistakes can be a campaign killer – it’s therefore important to learn about common mistakes, and ways to avoid making them. Not Understanding Your Customers […]
You may have heard of the term ‘pingtree’ if you’re involved in affiliate marketing or the short term financial industry, but for most people, it’s a foreign concept. So what exactly is a pingtree, and how are they used? What is Pingtree? A pingtree is a type of lead generation process conducted in real-time – […]
Just like you, we’re looking for lots of highly engaged and high quality leads. In theory lead generation is simple, however in practice an effective execution might not be. With the marketing world changing at a faster pace than ever before, it is crucial that your lead generation tactics change with it. If you really […]